RESPECTABILITY
Perhaps the fact that print has been around so long gives it prestige.
Thanks to its rich history, ads that appear in print tend to be taken much
more seriously.

TRUST
Studies suggest that readers trust print more than any other medium in
fact, according to an October 2016 survey by Marketing Sherpa, 82% of
U.S. internet users trust print ads when making a purchase decision, more
than any other medium.

CLEARLY DEFINED TARGET AUDIENCES
Healthy ROI’s require the ability to target readers effectively. Print ads
allow positioning in the most relevant editorial sections of publications.
Conversely when buying ads from digital networks, you can never be
quite sure your message will reach the right audience at the right time.

HIGH ENGAGEMENT RATES
Humans have become modern multitaskers. We check email while texting
our friends while binge-watching our favorite TV shows. In other
words, we rarely give digital content our full attention.

PRINT DRIVES ONLINE SEARCHES
According to the National Retail Federation, shoppers are most likely to
start an online search after viewing a print ad. Although online marketing
costs less than getting the word out about your brand in print, digital
marketing should represent one piece of your advertising puzzle.
Savvy business owners know that implementing both digital and print
advertising campaigns produces higher customer conversion rates.

IMPACT ON THE CONSUMER
Print advertisements often make more of an impact on the reader. Take
the internet for example. Because readers of internet content see so
much information in a short amount of time, they become used to seeing
the ads, People effectively become ad blind and often disregard the
advertisements. That’s not the case with print advertising.

CONVERSION TO SALES
Phone calls from Print ads have an average conversion rate of 40%! That
far exceeds online conversion rates of 1-2%. If you are not placing print
ads, you are missing out on high quality new customers.